The Sky’s The Limit In A Race To The Bottom on
Saturday August 19, 2017
   // croke park
06
Apr

“The GAA hierarchy are like the pigs in Animal Farm. Repeating the mantras of volunteerism & community while doing the opposite.” Joe Brolly in the aftermath of the GAA’s deal with Sky Sports.

It was a measure of the changing nature of Gaelic Games that if a story of the GAA selling television rights to Sky appeared in the news ten years ago on April Fools’ Day it would have been instantly recognised as a trick for the day that’s in it. But not anymore, the fact the GAA had already made a deal with Setanta in previous years, the fact that Sky have become incredibly aggressive in the Irish market in recent times and of course the fact that the deal was cynically flighted to the press a week ago to try and restrict the fallout, all meant that once the official announcement came, we all knew that this was no prank. Sky are here and as is their wont they are here to stay.

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